Data Policy

Preamble

With the following privacy policy we wouldlike to inform you which types of your personal data (hereinafter alsoabbreviated as "data") we process for which purposes and in whichscope. The privacy statement applies to all processing of personal data carriedout by us, both in the context of providing our services and in particular onour websites, in mobile applications and within external online presences, suchas our social media profiles (hereinafter collectively referred to as"online services").

The terms used are not gender-specific.

Last Update: 10. May 2023

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Table of contents

  • Preamble
  • Controller
  • Overview of processing operations
  • Legal Bases for the Processing
  • Security Precautions
  • Transmission of Personal Data
  • Data Processing in Third Countries
  • Erasure of data
  • Use of Cookies
  • Business services
  • Web Analysis, Monitoring and Optimization
  • Affiliate-Programms and Affiliate-Links
  • Provision of online services and web hosting
  • Cloud Services
  • Profiles in Social Networks (Social Media)
  • Plugins and embedded functions and content
  • Changes and Updates to the Privacy Policy
  • Rights of Data Subjects

Controller

Overview of processing operations

The following table summarises the types ofdata processed, the purposes for which they are processed and the concerneddata subjects.

Categories of Processed Data

  • Inventory data.
  • Payment Data.
  • Contact data.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta, communication and process data.
  • Images and/ or video recordings.

Categories of Data Subjects

  • Customers.
  • Employees.
  • Prospective customers.
  • Communication partner.
  • Users.
  • Business and contractual partners.

Purposes of Processing

  • Provision of contractual services and customer support.
  • Contact requests and communication.
  • Office and organisational procedures.
  • Managing and responding to inquiries.
  • Feedback.
  • Marketing.
  • Affiliate Tracking.
  • Provision of our online services and usability.
  • Information technology infrastructure.

Legal Bases for the Processing

Below you will find an overview of thelegal basis of the GDPR on the basis of which we process personal data. Pleasenote that in addition to the provisions of the GDPR, national data protectionregulations may apply in your or our country of residence or domicile. If, inaddition, more specific legal bases are applicable in individual cases, we willinform you of these in the data protection declaration.

  • Consent (Article 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
  • Performance of a contract and prior requests (Article 6 (1) (b) GDPR) - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Compliance with a legal obligation (Article 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Article 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

In addition to the data protectionregulations of the GDPR, national regulations apply to data protection inAustria. This includes in particular the Federal Act on the Protection ofIndividuals with regard to the Processing of Personal Data (Data Protection Act- DSG). In particular, the Data Protection Act contains special provisions onthe right of access, rectification or cancellation, processing of specialcategories of personal data, processing for other purposes and transmission andautomated decision making in individual cases.

Security Precautions

We take appropriate technical andorganisational measures in accordance with the legal requirements, taking intoaccount the state of the art, the costs of implementation and the nature,scope, context and purposes of processing as well as the risk of varyinglikelihood and severity for the rights and freedoms of natural persons, inorder to ensure a level of security appropriate to the risk.

The measures include, in particular,safeguarding the confidentiality, integrity and availability of data bycontrolling physical and electronic access to the data as well as access to,input, transmission, securing and separation of the data. In addition, we haveestablished procedures to ensure that data subjects' rights are respected, thatdata is erased, and that we are prepared to respond to data threats rapidly.Furthermore, we take the protection of personal data into account as early asthe development or selection of hardware, software and service providers, inaccordance with the principle of privacy by design and privacy by default.

Transmission of Personal Data

In the context of our processing ofpersonal data, it may happen that the data is transferred to other places,companies or persons or that it is disclosed to them. Recipients of this datamay include, for example, service providers commissioned with IT tasks orproviders of services and content that are embedded in a website. In such cases,the legal requirements will be respected and in particular correspondingcontracts or agreements, which serve the protection of your data, will beconcluded with the recipients of your data.

Data Processing in Third Countries

If we process data in a third country (i.e.outside the European Union (EU), the European Economic Area (EEA)) or theprocessing takes place in the context of the use of third party services ordisclosure or transfer of data to other persons, bodies or companies, this willonly take place in accordance with the legal requirements.

Subject to express consent or transferrequired by contract or law, we process or have processed the data only inthird countries with a recognised level of data protection, on the basis ofspecial guarantees, such as a contractual obligation through so-called standardprotection clauses of the EU Commission or if certifications or bindinginternal data protection regulations justify the processing (Article 44 to 49GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Erasure of data

The data processed by us will be erased inaccordance with the statutory provisions as soon as their processing is revokedor other permissions no longer apply (e.g. if the purpose of processing thisdata no longer applies or they are not required for the purpose). If the datais not deleted because they are required for other and legally permissiblepurposes, their processing is limited to these purposes. This means that thedata will be restricted and not processed for other purposes. This applies, forexample, to data that must be stored for commercial or tax reasons or for whichstorage is necessary to assert, exercise or defend legal claims or to protectthe rights of another natural or legal person. Our further information onindividual processing operations may also contain additional and specificinformation on data retention and erasure applicable to the respectiveprocessing operations.

Use of Cookies

Cookies are small text files or other datarecords that store information on end devices and read information from the enddevices. For example, to store the login status in a user account, the contentsof a shopping cart in an e-shop, the contents accessed or the functions used.Cookies can also be used for various purposes, e.g. for purposes offunctionality, security and convenience of online offers as well as thecreation of analyses of visitor flows.

Information on consent: We use cookies in accordance with the statutory provisions.Therefore, we obtain prior consent from users, except when it is not requiredby law. In particular, consent is not required if the storage and reading ofinformation, including cookies, is strictly necessary in order to provide aninformation society service explicitly requested by the subscriber or user. Essentialcookies usually include cookies with functions related to the display andoperability of the onlineservice, load balancing, security, storage of users'preferences and choices or similar purposes related to the provision of themain and secondary functions of the onlineservice requested by users. Therevocable consent will be clearly communicated to the user and will contain theinformation on the respective cookie use.

Information on legal bases under dataprotection law: The legal basis under data protectionlaw on which we process users' personal data with the use of cookies depends onwhether we ask users for consent. If users consent, the legal basis forprocessing their data is their declared consent. Otherwise, the data processedwith the help of cookies is processed on the basis of our legitimate interests(e.g. in a business operation of our online services and improvement of itsusability) or, if this is done in the context of the fulfillment of ourcontractual obligations, if the use of cookies is necessary to fulfill ourcontractual obligations. For which purposes the cookies are processed by us, wedo clarify in the course of this privacy policy or in the context of ourconsent and processing procedures.

Retention period: With regard to the retention period, a distinction is drawn betweenthe following types of cookies:

 

  • Temporary cookies (also known as "session cookies"): Temporary cookies are deleted at the latest after a user has left an online service and closed his or her end device (i.e. browser or mobile application). 
  • Permanent cookies: Permanent cookies remain stored even after the terminal device is closed. For example, the login status can be saved, or preferred content can be displayed directly when the user visits a website again. Likewise, user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information about the type and storage duration of cookies (e.g., as part of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General information on revocation andobjection (opt-out): Users can revoke the consentthey have given at any time and also file an objection to processing inaccordance with the legal requirements in Article 21 GDPR. Users can alsodeclare their objection by means of the settings of their browser, e.g. bydeactivating the use of cookies (whereby this may also limit the functionalityof our online services). An objection to the use of cookies for onlinemarketing purposes, can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Consent (Article 6 (1) (a) GDPR).

Further information on processingmethods, procedures and services used:

  • Processing Cookie Data on the Basis of Consent: We use a cookie management solution in which users' consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The declaration of consent is stored so that it does not have to be   retrieved again and the consent can be proven in accordance with the legal obligation. Storage can take place server-sided and/or in a cookie  (so-called opt-out cookie or with the aid of comparable technologies) in order to be able to assign the consent to a user or and/or his/her device. Subject to individual details of the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device; Legal Basis: Consent (Article 6 (1) (a) GDPR).
  • Cookiebot: Cookie-Consent Manager; Service provider: Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark; Website: https://www.cookiebot.com; Privacy Policy: https://www.cookiebot.com/en/privacy-policy/; Further Information: Stored data (on the server of the service provider): The IP number of the user in anonymous form (the last three digits are set to 0), date and time of the consent, user agent of the user's browser, the URL from which the consent was sent, An anonymous, random and encrypted key value; the consent status of the user.

Business services

We process data of our contractual andbusiness partners, e.g. customers and interested parties (collectively referredto as "contractual partners") within the context of contractual andcomparable legal relationships as well as associated actions and communicationwith the contractual partners or pre-contractually, e.g. to answer inquiries.

We process this data in order to fulfillour contractual obligations. These include, in particular, the obligations toprovide the agreed services, any update obligations and remedies in the eventof warranty and other service disruptions. In addition, we process the data toprotect our rights and for the purpose of administrative tasks associated withthese obligations and company organization. Furthermore, we process the data onthe basis of our legitimate interests in proper and economical businessmanagement as well as security measures to protect our contractual partners andour business operations from misuse, endangerment of their data, secrets,information and rights (e.g. for the involvement of telecommunications,transport and other auxiliary services as well as subcontractors, banks, taxand legal advisors, payment service providers or tax authorities). Within theframework of applicable law, we only disclose the data of contractual partnersto third parties to the extent that this is necessary for the aforementionedpurposes or to fulfill legal obligations. Contractual partners will be informedabout further forms of processing, e.g. for marketing purposes, within thescope of this privacy policy.

Which data are necessary for theaforementioned purposes, we inform the contracting partners before or in thecontext of the data collection, e.g. in online forms by special marking (e.g.colors), and/or symbols (e.g. asterisks or the like), or personally.

We delete the data after expiry ofstatutory warranty and comparable obligations, i.e. in principle after expiryof 4 years, unless the data is stored in a customer account or must be kept forlegal reasons of archiving. The statutory retention period for documentsrelevant under tax law as well as for commercial books, inventories, openingbalance sheets, annual financial statements, the instructions required tounderstand these documents and other organizational documents and accountingrecords is ten years and for received commercial and business letters andreproductions of sent commercial and business letters six years. The periodbegins at the end of the calendar year in which the last entry was made in thebook, the inventory, the opening balance sheet, the annual financial statementsor the management report was prepared, the commercial or business letter wasreceived or sent, or the accounting document was created, furthermore therecord was made or the other documents were created.

If we use third-party providers orplatforms to provide our services, the terms and conditions and privacypolicies of the respective third-party providers or platforms shall apply inthe relationship between the users and the providers.

  • Processed data types: Inventory data (e.g. names, addresses); Payment Data (e.g. bank details, invoices, payment history); Contact data (e.g. e-mail, telephone numbers); Contract data (e.g. contract object, duration, customer category).
  • Data subjects: Prospective customers; Business and contractual partners.
  • Purposes of Processing: Provision of contractual services and customer support; Contact requests and communication; Office and organisational procedures; Managing and responding to inquiries.
  • Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Provision of online services and web hosting

We process user data in order to be able toprovide them with our online services. For this purpose, we process the IPaddress of the user, which is necessary to transmit the content and functionsof our online services to the user's browser or terminal device.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Content data (e.g. text input, photographs, videos).
  • Data subjects: Users (e.g. website isitors, users of online services).
  • Purposes of Processing: Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).).
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Provision of online offer on rented hosting space: For the provision of our online services, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a "web hoster"); Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • E-mail Sending and Hosting: The web hosting services we use also include sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and senders, as well as other information relating to the sending of e-mails (e.g. the providers involved) and the contents of the respective e-mails are processed. The above data may also be processed for SPAM detection purposes. Please note that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received (unless a so-called end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and reception on our server; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Content-Delivery-Network: We use a so-called "Content Delivery Network" (CDN). A CDN is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Webflow: Creation, management and hosting of websites, online forms and other web elements; Service provider: Webflow, Inc. 208 Utah, Suite 210, San Francisco, CA 94103, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://webflow.com; Privacy Policy: https://webflow.com/legal/eu-privacy-policy; Data Processing Agreement: https://webflow.com/legal/sign-dpa; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): https://webflow.com/legal/sign-dpa.
  • Netlify: Creation, management and hosting of websites, online forms and other web elements; Service provider: Netlify, Inc, 2343 3rd Street, Suite 296, San Francisco, California 94107, USA; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR); Website: https://www.netlify.com/; Privacy Policy: https://www.netlify.com/privacy.

Cloud Services

We use Internet-accessible softwareservices (so-called "cloud services", also referred to as"Software as a Service") provided on the servers of its providers forthe storage and management of content (e.g. document storage and management,exchange of documents, content and information with certain recipients orpublication of content and information).

Within this framework, personal data may beprocessed and stored on the provider's servers insofar as this data is part ofcommunication processes with us or is otherwise processed by us in accordancewith this privacy policy. This data may include in particular master data andcontact data of data subjects, data on processes, contracts, other proceedingsand their contents. Cloud service providers also process usage data andmetadata that they use for security and service optimization purposes.

If we use cloud services to providedocuments and content to other users or publicly accessible websites, forms,etc., providers may store cookies on users' devices for web analysis or toremember user settings (e.g. in the case of media control).

  • Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status); Images and / or video recordings (e.g. photographs or video recordings of a person).
  • Data subjects: Customers; Employees e.g. Employees, job applicants); Prospective customers; Communication partner (Recipients of e-mails, letters, etc.); Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Office and organisational procedures; Information technology infrastructure (Operation and provision of information systems and technical devices, such as computers, servers, etc.).); Provision of contractual services and customer support.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Web Analysis, Monitoring and Optimization

Web analysis is used to evaluate thevisitor traffic on our website and may include the behaviour, interests ordemographic information of users, such as age or gender, as pseudonymousvalues. With the help of web analysis we can e.g. recognize, at which time ouronline services or their functions or contents are most frequently used orrequested for repeatedly, as well as which areas require optimization.

In addition to web analysis, we can alsouse test procedures, e.g. to test and optimize different versions of our onlineservices or their components.

Unless otherwise stated below, profiles,i.e. data aggregated for a usage process, can be created for these purposes andinformation can be stored in a browser or in a terminal device and read fromit. The information collected includes, in particular, websites visited andelements used there as well as technical information such as the browser used,the computer system used and information on usage times. If users have agreedto the collection of their location data from us or from the providers of theservices we use, location data may also be processed.

Unless otherwise stated below, profiles,that is data summarized for a usage process or user, may be created for thesepurposes and stored in a browser or terminal device (so-called"cookies") or similar processes may be used for the same purpose. Theinformation collected includes, in particular, websites visited and elementsused there as well as technical information such as the browser used, thecomputer system used and information on usage times. If users have consented tothe collection of their location data or profiles to us or to the providers ofthe services we use, these may also be processed, depending on the provider.

The IP addresses of the users are alsostored. However, we use any existing IP masking procedure (i.e.pseudonymisation by shortening the IP address) to protect the user. In general,within the framework of web analysis, A/B testing and optimisation, no userdata (such as e-mail addresses or names) is stored, but pseudonyms. This meansthat we, as well as the providers of the software used, do not know the actualidentity of the users, but only the information stored in their profiles forthe purposes of the respective processes.

Notes on legal bases: If we ask users fortheir consent to use third-party providers, the legal basis for data processingis consent. Otherwise, user data will be processed on the basis of ourlegitimate interests (i.e. interest in efficient, economical and recipient-friendlyservices). In this context, we would also like to draw your attention to theinformation on the use of cookies in this privacy policy.

  • Processed data types: Usage data     (e.g. page views and duration of visit, click paths, intensity and frequency     of use, types of devices and operating systems used, interactions with     content and features). Meta, communication and process data (e.g. IP     addresses, timestamps, identification numbers, involved parties).
  • Data subjects: Users (e.g. website     visitors, users of online services).
  • Purposes of processing: Web     Analytics (e.g. access statistics, recognition of returning visitors);     Profiles with user-related information (Creating user profiles); Targeting     (e.g. profiling based on interests and behaviour, use of cookies);     Clicktracking; A/B Tests; Heatmaps ("Heatmaps" are mouse     movements of the users, which are combined to an overall picture.).     Provision of our online services and usability.
  • Retention and deletion: Deletion in     accordance with the information provided in the section "General     Information on Data Retention and Deletion". Storage of cookies for     up to 2 years (Unless otherwise stated, cookies and similar storage     methods may be stored on users' devices for a period of two years.).
  • Security measures: IP Masking     (Pseudonymization of the IP address).
  • Legal Basis: Consent (Article 6 (1)     (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Hotjar Observe: Software for the     analysis and optimization of online services based on pseudonymously     performed measurements and analyses of user behavior, which may include in     particular A/B tests (measurement of the popularity and user-friendliness     of different content and functions), measurement of click paths and     interaction with content and functions of the online service (as so-called     heat maps and recordings); Service provider: Hotjar Ltd., 3 Lyons     Range, 20 Bisazza Street, Sliema SLM 1640, Malta; Legal Basis:     Consent (Article 6 (1) (a) GDPR); Website: https://www.hotjar.com; Privacy     Policy:  https://www.hotjar.com/legal/policies/privacy;     Retention period: The cookies that Hotjar uses have a different     "lifetime"; some last up to 365 days, some only last during the     current visit; cookie policy: https://www.hotjar.com/legal/policies/cookie-information.     Opt-Out: https://www.hotjar.com/legal/compliance/opt-out.

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Affiliate-Programms and Affiliate-Links

Within our online services, we includeso-called affiliate links or other references (which for example may include searchforms, widgets or discount codes) to the offers and services of third parties(collectively referred to as "affiliate links"). When users followaffiliate links or subsequently take advantage of offers, we may receivecommission or other benefits (collectively referred to as"commission") from these third parties.

In order to be able to track whether theusers have followed the offers of an affiliate link used by us, it is necessaryfor the respective third party to know that the users have followed anaffiliate link used within our online services. The assignment of affiliatelinks to the respective business transactions or other actions (e.g.,purchases) serves the sole purpose of commission settlement and is removed assoon as it is no longer required for this purpose.

For the purposes of the aforementionedaffiliate link assignment, the affiliate links may be supplemented by certainvalues that may be a component of the link or otherwise stored, for example, ina cookie. The values may include in particular the source website (referrer),time, an online identifier of the operator of the website on which theaffiliate link was located, an online identifier of the respective offer, thetype of link used, the type of offer and an online identifier of the user.

Information on legal basis: If we ask the users for their consent to the use of third partyproviders, the legal basis of the processing is consent. Otherwise, user datawill be processed on the basis of our legitimate interests (i.e. interest in efficient,economic and recipient friendly services). In this context, we would also liketo refer you to the information on the use of cookies in this privacy policy.

  • Processed data types: Contract data (e.g. contract object, duration, customer category); Usage data (e.g. page     views and duration of visit, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and features); Meta, communication and process data (e.g. IP addresses, timestamps, identification numbers, involved parties). Content data (e.g. textual or pictorial messages and contributions, as well as information pertaining to them, such as details of authorship or the time of     creation.).
  • Data subjects: Prospective customers; Users (e.g. website visitors, users of online services). Business and contractual partners.
  • Purposes of processing: Affiliate Tracking; Office and organisational procedures; Provision of our online services     and usability. Information technology infrastructure (Operation and     provision of information systems and technical devices, such as computers, servers, etc.).).
  • Retention and deletion: Deletion in accordance with the information provided in the section "General     Information on Data Retention and Deletion".
  • Legal Basis: Consent (Article 6 (1) (a) GDPR). Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processing methods,procedures and services used:

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Profiles in Social Networks (Social Media)

We maintain online presences within socialnetworks and process user data in this context in order to communicate with theusers active there or to offer information about us.

We would like to point out that user datamay be processed outside the European Union. This may entail risks for users,e.g. by making it more difficult to enforce users' rights.

In addition, user data is usually processedwithin social networks for market research and advertising purposes. Forexample, user profiles can be created on the basis of user behaviour and theassociated interests of users. The user profiles can then be used, for example,to place advertisements within and outside the networks which are presumed tocorrespond to the interests of the users. For these purposes, cookies areusually stored on the user's computer, in which the user's usage behaviour andinterests are stored. Furthermore, data can be stored in the user profilesindependently of the devices used by the users (especially if the users aremembers of the respective networks or will become members later on).

For a detailed description of the respectiveprocessing operations and the opt-out options, please refer to the respectivedata protection declarations and information provided by the providers of therespective networks.

Also in the case of requests forinformation and the exercise of rights of data subjects, we point out thatthese can be most effectively pursued with the providers. Only the providershave access to the data of the users and can directly take appropriate measuresand provide information. If you still need help, please do not hesitate tocontact us.

  • Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. text input, photographs, videos); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Contact requests and communication; Feedback (e.g. collecting feedback via online form); Marketing.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

Plugins and embedded functions and content

Within our online services, we integratefunctional and content elements that are obtained from the servers of theirrespective providers (hereinafter referred to as "third-partyproviders"). These may, for example, be graphics, videos or city maps(hereinafter uniformly referred to as "Content").

The integration always presupposes that thethird-party providers of this content process the IP address of the user, sincethey could not send the content to their browser without the IP address. The IPaddress is therefore required for the presentation of these contents orfunctions. We strive to use only those contents, whose respective offerers usethe IP address only for the distribution of the contents. Third parties mayalso use so-called pixel tags (invisible graphics, also known as "web beacons")for statistical or marketing purposes. The "pixel tags" can be usedto evaluate information such as visitor traffic on the pages of this website.The pseudonymous information may also be stored in cookies on the user's deviceand may include technical information about the browser and operating system,referring websites, visit times and other information about the use of ourwebsite, as well as may be linked to such information from other sources.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of Processing: Provision of our online services and usability.
  • Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Further information on processingmethods, procedures and services used:

  • Integration of third-party software, scripts or frameworks: We incorporate into our online services software which we retrieve from servers of other providers (e.g. function libraries which we use for the purpose of displaying or user-friendliness of our online services). The respective providers collect the user's IP address and can process it for the purposes of transferring the software to the user's browser as well as for security purposes and for the evaluation and optimisation of their services; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).
  • Google Fonts (Provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online services; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Changes and Updates to the Privacy Policy

We kindly ask you to inform yourselfregularly about the contents of our data protection declaration. We will adjustthe privacy policy as changes in our data processing practices make thisnecessary. We will inform you as soon as the changes require your cooperation(e.g. consent) or other individual notification.

If we provide addresses and contactinformation of companies and organizations in this privacy policy, we ask youto note that addresses may change over time and to verify the informationbefore contacting us.

Rights of Data Subjects

As data subject, you are entitled tovarious rights under the GDPR, which arise in particular from Articles 15 to 21of the GDPR:

  • Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.
  • Right of withdrawal for consents: You have the right to revoke consents at any time.
  • Right of access: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.
  • Right to rectification: You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.
  • Right to Erasure and Right to Restriction of Processing: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you shall have the right to lodge a complaint with a supervisory authority, in particular in the Member State of his or her habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR.

Terminology and Definitions

In this section, you will find an overview of the terminology used in this privacy policy. Where the terminology is legally defined, their legal definitions apply. The following explanations, however, are primarily intended to aid understanding

            
  • A/B Tests: A/B tests are designed to improve the usability and performance of online services. For example, users are presented with different versions of a website or its elements, such as input forms, on which the placement of the contents or labels of the navigation elements can differ. The behaviour of users, e.g. prolonged visits to the site or more frequent interaction with the elements, can then be used to determine which of these sites or elements are more responsive to users' needs.
  • Affiliate Tracking: Affiliate tracking logs links that the linking websites use to refer users to websites with products or other offers. The owners of the respective     linked websites can receive a commission if users follow these so-called     "affiliate links" and subsequently take advantage of the offers     (e.g. buy goods or use services). To this end, it is necessary for providers to be able to track whether users who are interested in certain offers subsequently follow the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by ertain values that become part of the link or are otherwise stored, e.g. in a cookie. The values include in particular the source website (referrer), time, an online identification of the owner of the website on which the affiliate link was located, an online identification of the respective offer, an online identifier of the user, as well as tracking specific     values such as advertising media ID, partner ID and categorizations
  • Clicktracking: Clicktracking allows users to keep track of their movements within an entire website. Since the     results of these tests are more accurate if the interaction of the users can be followed over a certain period of time (e.g. if a user likes to return), cookies are usually stored on the computers of the users for     these test purposes.
  • Contact data: Contact details are essential information that enables communication with individuals or     organizations. They include, among others, phone numbers, postal addresses, and email addresses, as well as means of communication like social media handles and instant messaging identifiers.
  • Content Delivery Network (CDN): A "Content Delivery Network" (CDN) is a service with whose help contents of our online services, in particular large media files, such as graphics or scripts, can be delivered faster and more securely with the help of regionally distributed servers connected via the Internet.
  • Content data: Content data comprise information generated in the process of creating, editing, and publishing     content of all types. This category of data may include texts, images, videos, audio files, and other multimedia content published across various platforms and media. Content data are not limited to the content itself but also include metadata providing information about the content, such as tags, descriptions, authorship details, and publication dates.
  • Contract data: Contract data are specific details pertaining to the formalisation of an agreement between two or more parties. They document the terms under which services or products are provided, exchanged, or sold. This category of data is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may encompass the start and end dates of the contract, the nature of the agreed-upon services or products, pricing arrangements, payment terms, termination rights, extension options, and special conditions or clauses. They serve as the legal foundation for the relationship between the parties and are crucial for clarifying rights and duties, enforcing claims, and resolving disputes.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Heatmaps: "Heatmaps" are mouse movements of the users, which are combined to an overall picture, with the help of which it can be recognized, for example, which web page elements are preferred and which web page elements users prefer less.
  • Meta, communication and process data: Meta-, communication, and procedural data are categories that contain information about how data is processed, transmitted, and managed. Meta-data, also known as data about data, include information that describes the context, origin, and structure of other data. They can include details about file size, creation date, the author of a document, and modification histories. Communication data capture the exchange of information between users across various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the involved parties, timestamps, and transmission paths. Procedural data     describe the processes and operations within systems or organisations, including workflow documentations, logs of transactions and activities, and audit logs used for tracking and verifying procedures.‍
  • Performance and behavioural data: Performance and behavioral data refer to information related to how     individuals perform tasks or behave within a certain context, such as in an educational, work, or social setting. This data may include metrics such as productivity, efficiency, quality of work, attendance, and adherence to policies or procedures. Behavioral data could encompass interactions with colleagues, communication styles, decision-making processes, and responses to various situations. These types of data are often used for performance evaluations, training and development purposes, and decision-making within organizations.‍
  • Performance and behavioural data: Performance and behavioral data refer to information related to how     individuals perform tasks or behave within a certain context, such as in an educational, work, or social setting. This data may include metrics such as productivity, efficiency, quality of work, attendance, and adherence to policies or procedures. Behavioral data could encompass interactions with colleagues, communication styles, decision-making processes, and responses to various situations. These types of data are often used for performance evaluations, training and development purposes, and decision-making within organizations. ‍
  • Processing: The term "processing" covers a wide range and practically every handling of data, be it collection, evaluation, storage, transmission or erasure.‍
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any kind of     automated processing of personal data that consists of using these personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may     include different information concerning demographics, behaviour and     interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.‍
  • Targeting: "Tracking" is the term used when the behaviour of users can be traced across several websites. As a rule, behavior and interest information with regard to the websites used is stored in cookies or on the servers of the tracking     technology providers (so-called profiling). This information can then be used, for example, to display advertisements to users presumably corresponding to their interests.‍
  • Usage data: Usage data refer to information that captures how users interact with digital products, services, or platforms. These data encompass a wide range of information that demonstrates how users utilise applications, which features they prefer, how long they spend on specific pages, and through what paths they navigate an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information, and location data. They are particularly valuable for analysing user behaviour, optimising user experiences, personalising content, and improving products or services. Furthermore, usage data play a crucial role in identifying trends, preferences, and potential problem areas within digital offerings‍
  • Web Analytics: Web Analytics serves the evaluation of visitor traffic of online services and can determine their behavior or interests in certain information, such as content of websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the  content of their websites to the needs of their visitors. For the purposes of web analytics , pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online service.

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