AGENCY: zooom productions
ROLE: art direction / ideas / concept
YEAR / STATUS: 2010 / executed
Puma Creative Factory was a series of events designed for Puma East and Middle-East. The task was to come up with a bunch of ideas, concepts, visuals and tools that could be individually and independently used by the Puma countries itself.
Next to event logo, visuals, promotional items and ideas for the event a concept for a cobbler table was developed. It should be used on the event itself and as a POP solution in Puma stores. The idea was to offer the customer multiple approaches for designing and customizing a unique Puma sneaker. The customer either could go the digital way and use the Ipad app, go a rather analog way by assembling the single parts of the shoe like a manufacturer or even a mix of both. Therefor it was part of the concept to have all the single parts of the shoes, fabrics and laces available directly at the table to allow the customer to have a great and rich user experience.
- Art Direction