CLIENT: Salewa / Oberalp AG
AGENCY: zooom productions
ROLE: art direction / post production
CREDITS: Ray Demski (photography)
YEAR / STATUS: 2014-2015 / executed

For Salewa´s brand relaunch in 2014 the whole visual language was redesigned from scratch. So was the corporate imagery – it is considered to be very dark with the contrast of night and light as a key ingredient for all the images on brand level. All brand images have been shot during two spectacular night shootings in Val Gardena and Val de Mesdi in the Dolomites by photographer Ray Demski.