CLIENT: Salewa / Oberalp AG
AGENCY: zooom productions
ROLE: art direction / graphic design
CREDITS: L. Rosas (photography & post)
YEAR / STATUS: 2014 / executed
During Salewa´s brand redesign in 2014 of we were aked to create a series of tech visuals for their most outstanding and innovative products. The visuals should have a very distinctive, yet technical look.
The idea was to shoot the products as a sequence as it is known from action sports photography. In these visuals the product itself is the unquestioned hero. As a positive side-effect this offered the chance to show the brand´s most iconic products in a super stylish way from several different angles and to highlight each of the key features in the best possible way.
- Art Direction
- Corporate Design
- Creative Concept
- Graphic Design