A logo is a single mark—an important one, but just one piece of the puzzle. Brand design (or corporate design) is the visual system built around it: typography, color palette, imagery style, iconography, and the guidelines that govern how everything works together. Brand identity goes even further—it's the complete picture of who a brand is, encompassing not just the visual layer but also tone of voice, brand philosophy, values, mission, and personality. It defines how a brand thinks, speaks, and behaves across every touchpoint. Strong visual design without that deeper identity foundation can look good, but it won't feel truly coherent or authentic.

Every project starts with a deep discovery phase—understanding your business, your audience, your competitors, and where you want to go. From there, I develop the visual direction through concepts and moodboards before moving into the actual design work. You'll be involved throughout with structured feedback rounds, so nothing comes as a surprise. The result is a brand identity that's not only visually compelling but strategically grounded.

A focused logo design typically takes 2–4 weeks. A comprehensive brand identity—including visual system, brand guidelines, and key applications—usually spans 6–10 weeks. The main factors are project complexity, the number of deliverables, and how quickly feedback and decisions can be made on your end. I'll provide a realistic timeline during our initial consultation tailored to your specific situation.

Investment varies based on scope and what your business actually needs. A focused logo project typically starts around €2,500, while a complete brand identity system with guidelines and multiple applications ranges from €5,000 to €15,000+. Every project is unique, and I provide transparent, customized proposals—so you always know exactly what you're getting and what it costs. After our initial consultation, I'll outline the options that make sense for your situation.

That depends on the project scope we agree on—but typically you'll receive your logo in all standard file formats (SVG, PNG, PDF), a defined color palette, typography selection, and brand guidelines documenting how to use everything correctly. More comprehensive projects also include key visual applications like stationery, social media templates, or presentation layouts. Everything is packaged up cleanly so you—and any future vendors or designers—can work with your brand confidently.

Yes—rebranding and brand refreshes are a significant part of my work. Sometimes a brand just needs to be modernized or simplified; other times a more fundamental repositioning is needed. I start by auditing what currently exists, identifying what's worth preserving, and understanding where the brand needs to go. From there, we evolve the identity strategically—building on existing equity where possible rather than starting from scratch unnecessarily.

Having clarity on your positioning, target audience, and values makes the design work significantly stronger—and more efficient. If you already have a strategy developed (perhaps by an agency or internal team), I'll translate that into a compelling visual identity. If you're starting from scratch, I can help you work through the strategic foundation as part of the project. Good design without strategy is just decoration; together, they're a powerful business tool.

The first step is a free, no-obligation consultation—either in person in Salzburg or via video call. We talk through your business, your goals, and what you're looking for. From there, I put together a tailored proposal outlining the scope, timeline, and investment. Once we're aligned, the project kicks off with a structured onboarding to make sure we're starting from the same page. It's a straightforward process, and I'm happy to guide you through every step.